Selling Security Without the Fear Factor
Every MSP knows security sells. The problem? Fear-based selling is dead. Clients are numb to scare tactics. “Hackers are coming for you” has been said a thousand times. What they
Every MSP knows security sells. The problem? Fear-based selling is dead. Clients are numb to scare tactics. “Hackers are coming for you” has been said a thousand times. What they
When I ask MSP leaders what keeps them up at night, I always hear some version of the same answer: growth without margin erosion. The more clients you add, the
Today, I’m incredibly proud to share that BetterTracker has officially surpassed $1 billion in real-time spending intelligence delivered, providing MSPs and their customers with proactive financial oversight and alerting, and we did
As the IT industry continues to evolve, so do the platforms that support it. On January 6, 2026, BetterTracker will officially become a standalone platform—purpose-built to give MSPs and IT
The Q4 2025 BetterTracker Badges are officially in. Each quarter, BetterTracker recognizes vendors making a meaningful impact in the channel through strong performance across categories MSPs care about most. These badges highlight
The most important SaaS spend management features for MSPs in 2026 include automated shadow IT discovery, bank data integration, subscription renewal tracking, license utilization reporting, and a centralized vendor management
In an era of rapid AI integration and shifting software budgets, the “Information Gap” has become the greatest risk to an organization’s growth. For years, the industry relied on survey-driven
Executive Summary: In 2026, Managed Service Providers (MSPs) are facing uncompensated liability as employees use unvetted AI tools (Shadow AI) to process sensitive client data. This has forced MSP owners into
If your MSP is fully booked, your techs are slammed, and you still can’t figure out where the money went, you’re not alone. The most common reason MSPs are busy but not
There are reasons Small and Midsize Businesses (SMBs) are often considered the backbone of American business. There are currently more than 33.2 million small businesses in the United States, and